Sjöstrand initiate co-branding with GRIND
In June 2020, Sjöstrand announced a strategic partnership in UK. We can now reveal that the new partnership is with GRIND Coffee Roasters Ltd, a London-based company with a number of cafés & restaurants serving coffee from their roastery, which is also sold in the company’s web shop and serves many loyal customers globally. GRIND Coffee is also served globally in all Soho House & Co. Members clubs and hotels.
“We are very proud of our new partnership. Grind is an incredibly strong brand in the UK and we share many values, not least when it comes to focusing on the environment and design. We also see that we attract a similar audience of conscious consumers.”, says Cecilia Hjertzell, CEO Sjöstrand Coffee Concept
The collaboration is a co-branding in which Grind will sell Sjöstrand’s espresso machine, milk frother and French press under the brand GRIND by Sjöstrand.
“We’re very excited to launch the first GRIND machine in partnership with Sjöstrand. Our customers have been asking us to make a machine, pretty much since we started selling our compostable capsules, so it’s great to now be able to deliver them such a beautiful device in partnership with a brand that we have so much in common with. The GRIND pod machine will be a central part of the GRIND at Home ecosystem moving forwards.”, says David Abrahamovitch, Founder & CEO, GRIND
GRIND will start sales in October 2020.