Meet Samuel Bergman, Category Manager at Bagaren & Kocken
”I usually start the day with an espresso and and later on I like to enjoy a latte made from a double espresso”.
Samuel Bergman, Category Manager, Bagaren och Kocken
Bagaren & Kocken, owned by Egmont, is one of our biggest resellers in the Scandinavian market and we have reached out to Samuel Bergman,
the category manager.
What do you think is worth mentioning about Bagaren & Kocken?
We specialise in products for the kitchen. Our strength is having a wide assortment as well as being able to offer the strongest brands in each category.
What is your view of the development of the coffee category and can you see any overall trends that are affecting our category?
I think that a lot of focus is on design and sustainability. Consumers have become much more aware and picky, the coffee should have a sustainable and organic supply chain and the coffee machine should have a great design as well as functionality.
Could you tell us a little about your ambitions for the category?
Bagaren & Kocken want to be at the forefront regarding coffee, we want to be able to offer our consumers the big brands and a wide assortment but we also want to be at the forefront regarding news and trends.
Tell us a little about your collaboration with Sjöstrand Coffee Concept. Why did you bring Sjöstrand into your assortment and what has the feedback been so far amongst your customers?
We work together with Sjöstrand because you have a strong concept and a machine with a really unique and simplistic design. The machine offers the perfect cup of coffee in a simple way which is appealing to a lot of people. The fact that the coffee is eco-friendly and FairTrade is also an important part. Our experience so far is that our customers are very pleased and that the products are of high quality.