Privacy policy

All personal information saved at the site will be handled with the most utmost care. The information that we store will not be sold or used for any purposes other than ensuring the best service possible. It will solely be used for informing you about special offers and other marketing opportunities related to the different divisions of Sjöstrand. Your personal data may be disclosed to third parties only when it is necessary to fulfil the purposes described above. If you wish to end your Sjöstrand Newsletter subscription, click Unsubscribe in the next newsletter you receive or send an email to State your name and email address and a short description of the matter in the email message. You have the right to review your information on file at any time. This can be accessed by emailing If the data is incomplete or incorrect, you have the right to have the information corrected. All customers paying by card are subject to validation checks. Sjöstrand reserves the right to delay any order if fraud is suspected. For security reasons, we do not store any payment information in our database.

General Data Protection Regulation

We are keen on making sure your personal data is treated in a responsible way so you can continue feeling safe when shopping at Sjöstrand. Our Privacy Policy applies as soon as you make a purchase in our web shop, take part of our newsletter as well as when being in contact with us at Sjöstrand regarding service matters. Note that we store no credit card information.

Who is responsible for handling your personal data when shopping at Sjöstrand?

Sjöstrand is the controller of your personal data, whereas selected partners in accordance with Sjöstrand's instructions may process your personal data in regards to your purchase. Sjöstrand, as well as selected suppliers, aim to handle your personal data in accordance with the new General Data Protection Regulation. In other words: in a legal, open and fair manner.

What personal data do we collect and why?

We collect your personal data when you place an order, contact our Customer Service team, sign up for our marketing communications, browse our website or use the other services offered by our website ( The data we collect includes details about your personal information such as your given name and surname and your shipping and billing addresses. We also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website. We use this data to:

  • Receive orders, process payments and deliver the items you have purchased;
  • Provide any additional services you have requested, such as our marketing communications;
  • Give you access to services reserved for registered users, such as product alerts and new deals;
  • Provide you with help and assistance via our Customer Service team;

Under the GDPR-law, we must have a valid legal basis to process our customers, and your data. In most instances, we will process your data because we have a contract with because of, for example, that you have made a purchase, or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe are of interest to you if we have your consent for this activity, or if you are an existing customer where we have a legitimate interest in communicating with you. You can opt out (unregister) of sales and marketing communications from us at any time.

Who will process your data?

We may retain the services of external suppliers to help meet our business needs and may therefore share your data with these suppliers. These suppliers have been selected after a rigorous evaluation process and chosen for their security, reliability and competence.

How long do we keep your data?

We will not retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless the law requires that we retain it for longer. The period however varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on are retained in accordance with local tax law, while those data used to send you our marketing communications are retained until you ask to be opt-out – that is unsubscribed.

What are your rights regarding your personal data?

You have the right to:

Know what personal data of yours we are holding and processing, where that data came from and how we use that data;

  • Ask us to update, correct or add to the data we hold about you;
  • Withdraw consent for processing for a specified purpose;
  • Ask us to delete your data from our systems;
  • Limit or oppose our handling of your data;
  • Ask us to supply the personal data we hold about you in an easy comprehensive electronic format, or transfer that data direct to a third party nominated by you.


Cookies are used on the site to improve your browsing experience. In addition to use for statistical purposes, cookies identifies your computer and allows the site to recall your personal settings. Your browser can be set to send a notification when a cookie is activated. This allows you to deny use of this cookie or to delete the cookie at the end of your visit. The web shop cannot be accessed if cookies are disabled. By using you are giving your consent for to set cookies on the used device.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. These files help store user preferences and other information. Our site,, uses cookies to offer a better browsing experience.

Types of Cookies We Use

  • Session Cookies: These are essential for the website's functionality and are automatically erased when you close your browser.
  • Persistent Cookies: These cookies remain on your device for a set period or until you delete them. They are used to recognize a returning visitor.
  • Third-Party Cookies: These are set by other websites or services that we use for analytics, marketing, and social media.

Why We Use Cookies

  • To offer a more personalized browsing experience
  • To collect statistical data to improve website functionality
  • To enable essential site features such as user login and cart functions
  • For marketing purposes, including targeted advertising

How to Manage Cookies

Your browser settings allow you to manage cookies. You can choose to accept or reject all cookies or opt for notifications when a cookie is set. However, disabling cookies may affect your ability to use certain parts of our website.


By using, you consent to the use of cookies as described in this policy. A cookie consent banner will appear upon your first visit, allowing you to explicitly accept or decline the use of cookies.

Third-Party Services

In addition to Lucky Orange, as mentioned below, we may use other third-party services that employ cookies. We make reasonable efforts to list these services and their privacy policies here.

For example, we may use Google Analytics for tracking website usage and user engagement. Google Analytics Privacy Policy

Lucky Orange

This website uses Lucky Orange: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback surveys, and similar features/functionality. Lucky Orange may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Lucky Orange does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser or in the check-out section. If you'd like to opt-out, you can do so on the Lucky Orange privacy page. If you'd like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Lucky Orange at

For more information, see Lucky Orange’s Privacy Policy at:

For more information on Lucky Orange and GDPR, visit: